Do you wonder what makes a company stand out at a show like JCK Las Vegas? It is a common dilemma for every exhibitor!The most important thing to remember to stand out at a trade show like JCK Las Vegas 2023 is prioritizing quality over quantity.
Avoid making your trade show booth rentals Las Vegas look like a rainbow has exploded all over it. Such booths will repulse attendees. Instead, take time to carefully create the best message possible and then display it attractively. It is just like writing a sales pitch, except that you have a whole booth as your canvas. This blog will discuss ways to stand out at JCK Las Vegas.
About JCK Las Vegas 2023
The JCK Las Vegas is scheduled from June 2nd to June 5th, 2023, at the Venetian Expo in Las Vegas, Nevada. The jewelry industry’s premier annual trade show gathers over 30,000 of the world’s most influential professionals. JCK Las Vegas allows you to showcase your collection of finished jewelry, gems, timepieces, services, and more.
Ways to stand out at JCK Las Vegas
Generate Hype Before the Show
One of most significant oversights with JCK Las Vegas participation could be not generating enough buzz. Only when people know you are participating, can they pay you a visit. At an event with 1800 exhibitors, the average attendee visits somewhere between 30-40 booths.
Take the time to develop a multi-channel campaign to let your prospects and clients know where you will be and what to expect. You can use your outreach campaigns to get prospects involved before the JCK Las Vegas. You can also create excitement with an email campaign giving a teaser about what to expect at your booth. The suspense will encourage them to stop by your booth.
Create an Experience
Do not just talk to the booth visitors; get them involved! You can create a game for attendees to participate in. For best results, ensure your game somehow ties into your sales pitch. The actions can be as simple as watching a video or coming up with queries. Make sure you are giving out exciting prizes to the visitors.
Remember, even though your prospects are interacting with you at JCK Las Vegas for a couple of hours, you want to make an impression that lasts forever.
Leverage Social Media to Your Advantage
It is vital that your team remains active on social media throughout JCK Las Vegas, not just before. It might seem ironic, but trade shows thrive on social media. Your company can leverage this popularity with strategic, consistent participation. One way you can leverage social media is by sharing videos and photos that highlight what goes on during show prep or what happens while attendees are in sessions using the right hashtags. By leveraging social media, your trade show booth in Las Vegas adds to better company exposure and can enhance your company’s social reach.
We all like to think we leave a lasting impression at trade shows. But the truth is that the longer you wait to follow up with prospects, the more you increase the chances of losing them.. Ideally, you should set up meetings with prospects during the trade shows, but that works out only sometimes. So, follow up with your visitors’ post the show to make a significant impact on their mind.
Invest in An Eye-Catching Booth Design
It can be easy to get overlooked in a crowded trade show like JCK Las Vegas 2023, that gathers over 30,000 visitors. Attendees will prioritize the booths depending on their reasons for attending the event.
If your trade show booth design in Las Vegas delivers your message efficiently, then you are a winner. Creativity is your best bet in doing this. The more creative your JCK booth design is, the better will be the response.
Now that you know about ways to stand out at JCK Las Vegas, what’s next? You cannot stand out at a big trade show without an engaging booth. Contact Exponents today for engaging trade show booth designs. We provide high-quality trade show booth Las Vegas to help you get more from your trade show. We have an experienced team of designers who can craft an eye-catching trade show display and help you have a show-stopping experience at the JCK Las Vegas 2023.