Every exhibitor wants a successful trade show. After all, it is the place where you meet and interact with prospective clientele. Each trade show takes plenty of time, money, and effort as it allows you to grow your business. The same goes for The International Builders’ Show. To make it big amongst 900+ exhibitors, each element of the show, especially your Las Vegas exhibit rental, must be meticulously planned.
About The International Builders’ Show 2023
The International Builders’ Show 2023 is scheduled from January 31 – February 2, 2023, at Las Vegas Convention Center. Attending the event will offer top-notch marketing opportunities and thus help you gain relevant business leads. Use this trade show to meet large national, small, and local custom home builders, architects or designers, dealers or distributors, remodelers, or others who fall under your industry category.
While working closely with exhibitors, we have seen how a few rookie mistakes can ruin your outcomes. And we are enlisting those here so you can steer clear of them while planning for the International Builders’ Show (IBS) organized by the National Association of Home Builders (NAHB).
Lack of audience research
Understanding your target audience properly helps you create a relevant marketing plan. Once you know your audience’s requirements and points of view, you can easily craft your presentation around it and engage your audience. It will increase your chances of generating potential leads in less time.
How to avoid this mistake
You can get an audience profile/attendee list from the show organizer beforehand. It will help you gauge how many people are visiting. You can understand their objectives or buying intent, and plan your communication accordingly.
No clear message or objective
Crafting your brand message involves personifying it and figuring out what it will say. It will include your USPs, values, and customer value proposition. And it does not stop at what you are saying but also includes how you are saying it. Not having a clear message will confuse your audience instead of engaging them.
How to avoid this mistake
Make sure you deliver your message clearly without hesitation. Every visitor at your trade show exhibit rental in Las Vegas should know what you offer.
Here’s a small tip: use graphics with minimal and crisp design with text that defines your business objective.
Your communication strategy should be streamlined. The trade show display graphics, all marketing collateral, and even your booth staff should give the same message.
Untrained booth staff
When you hire non-trained staff, you will most likely face interaction issues. Your booth staff will be the face of your company at the IBS. When they fail to explain your product and services, the chances of your prospects becoming customers are zilch! To avoid this, train your booth staff properly about the company, the product/services, and USPs.
How to avoid this mistake
Make sure that the staff at your booth in the International Builders’ Show is aware of your show objectives. They must know what you are offering and should be equipped to answer all your visitors’ questions.
Designing a dull trade show booth
The most common mistake that exhibitors tend to make is to build a trade show booth Las Vegas that isn’t well designed. A well-designed booth is aesthetically pleasing and meets your trade show objectives—product display, brand awareness, personal connection, or anything else. Your trade show display design for International Builders’ Show should align with your marketing objectives.
How to avoid this mistake
Give a proper brief to your Las Vegas trade show booth designers. Make sure you choose a display that tells your story clearly to your audience. Use extensive and magnificent graphics. Incorporate bright aesthetic light in your booth to create a cheerful ambiance.
Not engaging your audience
NAHB’s International Builders’ Show sees a diverse audience. And 900+ exhibitors are competing for their attention. With an attractive exhibit rental, you will get people to your booth. However, if your booth is not engaging, your audience may not connect with you. Your business might get lost amongst a sea of other companies.
How to avoid this mistake
To create a significant impact on visitors, plan audience engagement by arranging fun activities related to your product. It will help you to stand out from the crowd and stay afresh in the minds of your audience.
No follow-up post-show
Say you are at the right show, you have promoted it enough, got adequately trained staff, and invested in a stunning booth—chances of getting good footfalls are high. Still, a successful trade show exhibition is half done if you are not following up with attendees. All the recognition and interest you garnered will go down the drain.
How to avoid this mistake
Capture details of all the people you meet at a trade show using a good CRM tool. And send a follow-up email to your leads within 3 to 7 days of the trade show. It will increase the chances of converting your leads into your clients.
Conclusion
Trade show participation is challenging. With significant events like the International Builders’ Show, one might overlook a few things while focusing on other aspects. This list will help you get these often-overlooked things right!
About Exponents
Exponents is a trade show booth building and designing company that has served some major companies regularly participating in The International Builders’ Show. Our warehouse is just a few miles from the Las Vegas Convention Center. We offer trade show booths of multiple sizes and 700+ designs that can be effortlessly customized to your requirements. Our turnkey trade show booth service will take care of everything from booth designing to safe storage of booths post the trade show. All you have to do is focus on your visitors. That’s it. We take care of the rest.