Planning to participate in the upcoming NKB’s Kitchen and Bath Industry Show but wondering how to get it right? Not anymore! Participating in an event will be as exciting and fruitful as it should be if you start out right. Dazzle your audience with a trade show booth design Las Vegas that is modern, chique, resembles your business, and doesn’t pinch your pocket! If this sounds like a plan, let’s get you started.
About KBIS Show 2023
Getting bigger and better with each passing year, the KBIS is back in Las Vegas! To be held from January 31 to February 2, 2023, this premier Kitchen and Bath Industry Show 2023 is awaited by many. It is a premier platform to engage the residential design and construction community; therefore, put your best foot forward at the show.
Network with qualified buyers, launch new products and be a thought leader with exhibit design in Las Vegas that attracts and retains the audience. The show draws global media exposure and gives tremendous opportunity to generate new leads.Gear up to surround yourself with 400+ exhibitors who come forward to meet, network, launch innovative new products, explore fresh design solutions and connect face-to-face at the show.
Are you ready to hit it right at the KBIS?
Ensure you tick all the 5 things in the list for a successful participation at KBIS.
Define your SMART goals and objectives
Before you set your marketing itinerary or even plan your exhibit design for Las Vegas, define your goals and objectives. Your reasons for participating in a trade show could be numerous, but remember to have a primary goal. And while you set goals, clearly define them with a set of measurable parameters. Your objectives at the show could range from generating more leads, building brand awareness, collecting feedback, introducing a new product, or simply networking. It is important you define your goals before you set sail because it will help you define the course of action.
Choose the right booth type
While you decide upon your exhibit booth rental in Las Vegas, check the booth types you have at your disposal. While the most common type of booth at a trade show is an inline booth, there are many more options available too. To name a few other options; peninsular booth, perimeter booth, and island booth. Book your spot depending on your offerings, show budget, and your goals from the show. Ask your exhibit builder in Las Vegas to assist you in designing your booth, considering your objectives, brand image, color pattern, and maximum visibility in mind. Remember, less is more, and do not overdo your setup.
Dedicate a pre and post-marketing budget
Participating in a trade show means attracting potential audiences to your booth. But would that be possible if you do not market your show well in advance? Plan a pre-show marketing strategy. Make use of social media, influencer marketing, or send emails and newsletters, etc., to spread some fire about the show. Same here. Less is more!
- Do not disclose all information to the audience in your pre-show marketing communication.
- Shoot a short trailer or post a promotional video about the show and ask your audience to visit your booth for more information.
- Let your audience know about the dates, venue, booth number, important spokesperson, etc., that will be at the show.
- On successful show completion, involve your team in post-marketing.
- Thank the audience via emails or text, post images or videos from the show, ship giveaways, etc., to the winners.
Allocating a pre and post-marketing budget in your overall expense will make your budgeting better, and you wouldn’t end up spending more than allocated.
Data collection from external sources costs money, but at a trade show, it is free! Make maximum utilization of your trade show participation by allocating a meeting space and dedicated personnel to collect data in your trade booth rental in Las Vegas. Collet business cards, email ID, telephone numbers, and even social media handles. Use this data to send updates about latest company information, industry updates, product launches and more.
Choose the right exhibit builder in Las Vegas
Participating in a trade show is futile if the end results are not in accordance with the set goals. Hence choosing the right exhibit builder in Las Vegas has a pivotal role to play. Do not fall prey to cheap and skyrocketing promises by novice players. Save yourself from the trap and instead choose to go with a builder that has been in business for quite some time with a local presence in the city. There are plenty of options available for booth rental providers in Las Vegas, but choosing the right one is a catch!
Display with eye-catchy exhibit rentals in Las Vegas from Exponents-Las Vegas!
Planning to participate in a trade show requires a bundle of considerations. But at Exponents, we make it hassle-free! Choose from our huge collection of trade show displays in Las Vegas and make a mark at the upcoming KBIS trade show!