The success of your trade show booth at the MAGIC Show Las Vegas will be solely on your team’s performance. However, research shows that only 26% of companies conduct employee training for trade shows. And more than 50% of companies do not provide trade show staff training for their employees. This has been a significant issue since 80% of attendees at the trade show make their impression on brief encounters with your team. This blog has information on how you can train your staff for Magic Las Vegas.
About MAGIC Las Vegas
The MAGIC Show Las Vegas is scheduled from February 13th to February 15th, 2023, at the Las Vegas Convention Center. It is home to the fashion industry’s largest selection of trend-driven contemporary apparel, accessories, and footwear. Exhibiting at MAGIC Las Vegas will help you accelerate sales pitch and foster new business connections with access to a growing global audience of young retailers and buyers.
Training your Team for MAGIC Las Vegas 2023
The team running your trade show booth at MAGIC Las Vegas 2023 needs to know your products, services, and business. The other skills cannot overcome the inability to communicate a product’s unique features and benefits. Product knowledge ensures team members to communicate effectively and enthusiastically, helping them build trust on the show floor. It also helps them answer customer queries and doubts effectively.
This training allows booth staffers to become acquainted with the exhibit layout, demonstrations, and tools. Review the trade show exhibits Las Vegas location in relation to registration, hall entrances/exits, competitors, sit-down restaurants and fast food, fire and emergency apparatus, restrooms, shuttles, taxis, etc. An exhibit tour should have product and demo areas, theaters, meeting rooms, storage areas, etc. You should also inform your team of items at the information desk. While in the booth, you can review product demonstrations and live presentations by checking out various collateral literature. This is the ideal opportunity to collect feedback and work out any last-minute kinks.
Sales Skills Training
Having a qualitative team in terms of having the right skill set helps you garner maximum sales revenue. Thus, make sure your team is well-versed with your sales pitch and ensure the pitch aligns well with your overall marketing message. Make your team members work in groups and pairs to perfect their sales pitch quality. Staffers should rehearse two pitches: a short 30-second elevator pitch that will grab the attention of prospects and a more-detailed pitch designed to present the value of your products and capabilities and close sales with interested leads.
Train Employees on Body Language
In numerous cases, nonverbal communication is more effective than verbal communication. Thus, understanding the tone of body language of the attendees will help in understanding their psychology better. They should also know how to project positive body language during their interactions with attendees. Your team should:
- Greet and make eye contact with attendees as they enter your booth from a standing position.
- Thank visitors as they exit your booth, even if they weren’t a lead.
It is also important to remember that some visitors are just browsing and are not looking for an interaction with your team. Your team members should be trained to read the body language of these visitors and decipher on how to navigate the course of action..
Pay Attention to Scheduling
You should bring enough team members so everyone can take a break if needed. Spending an entire day in an exhibit booth can be exhausting, and you want your team members to be at their best. If they do not have time for lunch or restroom breaks, they may not be as focused as they could be, leading to you not making a sale or capturing a potential lead. This can also push your team not to want to come to another show in the future.
Have your team prepare for the end of the Magic Las Vegas 2023. Make preparations so that the team can quickly leave the booth and inventory removal is smooth and organized. This way, your team can begin removing items as the show draws near a close. As some team members dismantle the booth, others can close their last sales and answer questions. Training your team and ensuring they know what to expect is essential to participating in a trade show. You want the best possible experience for all attendees and your team members. A happy team is more approachable than a team that does not want to be there or does not know what to expect.
Before building your all-star trade show team, you need a booth designer to make an eye-catching trade show booths Las Vegas. At Exponents, we create high-quality exhibit booths to help you get more from your trade show. Over the last four decades, we have collaborated with the top-most brands for trade show booth rentals across the country. Talk to our talented team members today and learn how they can help you make the best of MAGIC Las Vegas 2023.