Does mere trade show participation with the best offerings and trade show booth rental Las Vegas guarantee success? Not completely!
Success at a trade show participation is guaranteed when it is well planned and chalked out in order. And it is no different at the NAB. Celebrating 100 years of innovative broadcast, media and entertainment, the NAB show is delighted as they announce their dates for the 2023 edition. To be held at the Las Vegas Convention Center from 16 to 19 April 2023, prepare to meet visionaries as they look for new products and transformative technologies shaping the future. If you are interested in exhibiting at the NAB, read on to find out how you can maximize lead generation at the show!
The successful trade show participation is highly dependent on the performance of your staff at the booth. Imagine having the best exhibit rental in Las Vegas, with a group of untrained employees at the booth.
Often missed by exhibitors while prepping for a show, this oversight might cause a huge damage to the company. While preparing for a trade show, consider staff training as one of the biggest items on your checklist. A well trained team at the booth is prepared to handle customer queries or complaints, ask questions that encourage customers to speak up, and collect information that leads to product development and focussed marketing! If you are an exhibitor gearing up for your next mic, this blog will definitely be a good read.
Here are a few pointers to keep in mind for your next trade show booth at NAB
Proper product knowledge
Your booth personnel become the face of the brand. And hence be mindful of the employees that you allocate at the booth. A good mix of professionals from your sales and marketing teams could be the right pick.
While selecting them from a pool of others, see that these employees have proper product knowledge and are able to answer, and guide attendees that visit the booth. Imagine a customer walking up to your exhibit booth in Las Vegas, and asking your staff a few questions that need immediate redressal. And your personnel are not able to answer them. This attitude shows that your staff is unprepared for the show. Avoid this disappointment and train your staff to ace it at the show!
Train them on etiquettes
Though this could be the last thing on the list, training your staff on etiquettes is actually a must. Let your staff know that their presence is valued and they have an important role to play at the trade show. A yawning employee with a shabby beard and improper dressing is such a downer at the most well done booth. At the NAB your spokesperson will be face to face with thousands of decision-makers, who are conferred with real buying power, and clicking a deal with them will help your brand climb up the ladder
A well designed exhibit booth in Las Vegas needs an employee that reflects the same image. In short, their actions must be in sync with the surroundings. So before your staff heads towards the booth, see that they are well trained on etiquettes and greet customers with a pleasant smile. Train them well on behaviour and body language too while approaching the audience. Small actions and gestures will make a big difference. Non-verbal communication also plays a crucial role while attracting customers to your booth.
Guide them to upsell or cross sell
Having an employee who does not know how to upsell or cross sell is again a negative. Select employees that have been with the organization for quite some time, or those who know your product and offering in and out. Appointing someone like this increases the chances of success, because 80 percent of the job is done beforehand. The right employee in such a situation is someone who knows how to read cues, understand behaviour patterns and encourage customers to buy your offering. Your team should be adept at gauging customers’ requirements and suggesting offerings accordingly.
Train and inspire your staff to ask multiple questions, gather information and collect feedback. This way, they are able to guide your customers about the correct product or offering.
Train them to follow-up
Meeting 1000 of visitors at the show and briefing them on the products and services at the same time is surely a task. And at the NAB, the visitors list is indeed long. So what do we do then?
Train your staff to collect visiting cards, email IDs or phone numbers of all the visitors that enter your booth at the National Association of Broadcasters show. These will later help you pass on company information to all those interested.
You can also conduct a short online survey to gain insight and collect relevant information from your audience. This information can help you improve your products and plan next shows.
Following up post a trade show is a good marketing act to reconnect with your audience.
Have the best time exhibiting in Las Vegas with booth rental services that will surely make your exhibiting experience at the NAB Show worthwhile!
Looking to participate at the NAB Show, but not sure about the right exhibit builder in Las Vegas? Read through our customer testimonials, or talk to our representative for a quick understanding and choose the right fit accordingly!