When you are exhibiting at the Las Vegas Convention Center for the CES 2023, you aim to make your mark among the most prominent companies across the world. Three factors your booth build and layout, your promotional tactics to attract the crowd, and effective communication will ensure that your business gets the attention it deserves from your target audience.
Having the right trade show displays in Las Vegas can add a lot of punch to your presentation. It will also build your reputation and thus create brand value for your product to generate a good amount of business leads. In this blog, we will explain how CES can help your business and a few tips for exhibiting at CES 2023.
About CES Trade Show
CES is the most influential technology event offering a platform for breakthrough technologies and global developers. Since its inception in 1967, the show has grown exponentially. It attracts leading manufacturers, developers, and suppliers from the client technology, content, and delivery systems sector. CES allows exhibitors to showcase their technology products and promote their brands through curated opportunities.
Along with showcasing numerous core industry applications, the show hosts top companies showcasing the best in digital health, food tech, automotive tech, smart homes, NFTs, gaming, and more. CES also hosts seminars on the industry’s most pertinent issues. This year, CES is expected to gather 180,000 attendees, with 4,500 exhibitors from across the globe.
Tips for preparing to Exhibit at CES 2023
Set a Budget
If you want to attend CES 2023, one of your first steps should be preparing a budget. Developing a detailed budget can help you plan accordingly.
It must include several factors, from buying space for your trade show booth in Las Vegas to paying for travel and accommodations. You also need to allocate a portion of your budget for marketing, which will help you decide on the marketing/branding activities you want to pursue to gain more audience attention.
Determine Goals & KPIs
Determining goals during the trade show preparation can help you take a more focused approach. One of the approaches you should also consider is identifying what you want to gain from showcasing at CES 2023. These goals may concentrate on lead generation, sales, or brand awareness. You can measure these goals with metrics like the number of visitors, leads, feedback/ideas received, future conversations or meetings planned, etc. For instance, you may want to set a goal to gather at least 100 leads during the event or set up 30 meetings with interested parties.
Identifying these things in advance will help you create a better sales pitch and communication strategy.
Create a Marketing Strategy
Your strategy should help attract and engage more relevant attendees, enabling you to achieve your goals. First, you must determine the products or services you want to highlight during the trade show. These can be from existing offerings or something you would like to launch.
Your marketing strategies should promote your brand, convey your values, and correctly tell your USPs. You can use social media and email marketing to create buzz around your trade show participation. As the trade show gets closer, you can offer incentives to have people stop by your booth to check your product. Provide information about your booth number or a map to ensure attendees can find you.
Including visual brand elements like logos or colors when designing your trade show booth in Las Vegas will increase your brand visibility. You can also ensure that your booth showcases your offerings to attendees as they walk past you. Every booth tells a story. A story that has your brand at the center stage. Your marketing strategies broadly narrate your brand story to the audience to gain more recognition. They can also affect booth design, as you may need to include demonstrations, interactive experiences, or videos. Depending on your budget, an exhibit company in Las Vegas can help you develop an eye-catching and functional trade show display.
Following up quickly with potential clients after the trade show ends is very important. The more you wait, the higher the chances of them forgetting about what you said and who you are. All the efforts to design your booth will be unsuccessful if you do not follow up. Do not be afraid of following up too quickly. Typically wait a day after the trade show ends to follow up with leads. Waiting for a long time can dilute the connection.
Create a Show-Stopping Booth for CES with Exponents-Las Vegas!
If you plan to showcase your products or services at CES 2023 show, choose Exponents for creating eye-catching trade show booths. We have an experienced team of designers who can help you craft an eye-catching trade show display in Las Vegas. With a tailored trade show display experience, you can be sure that every visitor to your booth has an excellent experience that puts your brand in the best light.