One of the most effective methods to grow your brand is to exhibit at trade shows. If we told you that having a trade show booth in Las Vegas is the best spot to display your product or services, we’re guessing you’d already opened a tab to book your trip. One of the most compelling reasons to exhibit at trade shows in Las Vegas is the massive turnout.
As pandemic has affected the trade show market of Las Vegas, exhibitors have evolved and adapted to the new norms. The growing popularity of using social media platforms like Twitter has helped exhibitors to not only connect with the local audience of Las Vegas but also to their global spectators.
Twitter has become a significant news streaming platform, with over 200 million users. It’s a perfect match for trade shows since its fast, mobile, sparks conversation, and allows for direct connection between brand and prospects. Twitter can be leveraged to interact with your audience and optimize the advantage of attending a trade show in Las Vegas before, during, and after the event.
And, if you’re unfamiliar with the complexities of this social network, don’t worry! We’ve compiled nine Amazing Tips for How to Use Twitter at Trade Show in Las Vegas
Create A Buzz
Make use of Twitter to publicize your planned participation at a trade show in Las Vegas. Share information about when and where the trade show will be held, and urge your followers to attend. If you have exhibitor passes, you can offer them or advertise the expo’s special activities. Twitter can even be used to schedule performance times.
Spread Your Point Of View Across Your Audience On Twitter
Consider Twitter to be a party, with all of these discussions going on that you can join at any time. Your objective is to get others to listen to you and interact with you. You don’t do this by taking pictures of your lunch. Having a point of view attracts people’s attention to what you have to say. It doesn’t matter if you constantly emphasize the comedy or you’re a thought leader on waffles; having a point of view helps others determine whether or not to connect with you.
Make Use Of The Event Hashtag
There is an event hashtag for every trade show and promotional event. The event hashtag collects the dialogue surrounding the event on social media and streamlines it into one location that attendees, exhibitors, and industry enthusiasts can readily access. By incorporating the event hashtag in your company’s tweets, you are adding your brand to the discussion and increasing brand recognition and exposure inside the show. You can also utilize the event hashtag to answer questions from attendees or consumers, increase customer interest in your business, locate fascinating material to share with your fans, and interact with industry leaders and customers.
Make Your Hashtag for Your Event
Consider developing your event hashtag in addition to adding the event hashtag into your trade show tweets. Your team will pique attendee interest in both your brand and your unique hashtag by establishing a creative and bespoke trade show hashtag and utilizing it in combination with the event hashtag. And who knows, your unique hashtag may become so famous that it becomes global!
Build relationships with your audience
By properly using Twitter before and during a trade show, you can create relationships that will remain long after the event is done. Follow as many individuals as possible who are attending the event and continue to read and connect with them throughout the year. You’ll feel like old friends by the next concert, and they may seek you out just to say hello in person.
Host a Contest
Creating your event hashtag is particularly useful if your company wants to organize a trade show booth game or contest for your trade show in Las Vegas. When choosing a hashtag to advertise your trade show booth contest in Las Vegas, make sure it is distinctive and piques the curiosity of attendees. Hence, it increases your engagement and shoots up brand recognition.
Make use of visuals
Today’s world is more visually stimulating than ever before. Twitter has also embraced this tendency, and it is rapidly becoming a visual medium. As a result, visually appealing product/exhibit booth images and videos will help your tweets stand out. Also, make sure that any images, videos, and other media are sent directly to Twitter so that a preview of the image appears in the user’s feed.
Exponents is a leading Trade show booth builder in Las Vegas providing you complete trade show booth service locally in Las Vegas. We ensure to design and build your booth to make it attractive and look aesthetic for your viewers.
Keep your Audience posted about your event
Once at the show, you should make frequent tweets about company-related expo events. Choose someone on your team to be the Twitter jockey, who will be in charge of creating humorous follow-ups on what’s going on at your booth. If you don’t have such a person, you can use Buffer or Hoot suite to schedule tweets at regular intervals during your time at the trade show.
Don’t forget to Follow-up
Twitter is an excellent customer service tool. Discover what your followers/clients are saying about you and utilize that knowledge to better your services!
And don’t forget to maintain tweeting throughout the year to ensure that your trade show booth has great attendance at the event the next year. Follow as many individuals as you can who will be at the next show and continue to read and participate with their tweets.
So, do you feel inspired? We certainly hope so! Finally, keep in mind that Twitter works well in conjunction with other social networking platforms (like Facebook, Youtube, or LinkedIn). This small blue bird can prove to be a fantastic marketing tool for your trade shows and beyond!
If you are planning for your next event in Las Vegas then Exponents is your ideal buddy! We provide a turnkey solution for your trade show booth. Being the most experienced trade show booth builders in Las Vegas, We are the first choice of leading brands. So why wait? Contact us and get our experts assistance for your next trade show in Las Vegas.