About ISC West
The International Security Conference & Exposition, often known as ISC West 2023, is the most comprehensive and convergent security trade event in the United States. It is scheduled from March 28-31 at the Venetian Expo in Las Vegas. At ISC West, you’ll have the opportunity to network with thousands of security and public safety professionals, learn from the dynamic SIA Education at the ISC program, and know about the emerging trends in Drones & Robotics, IT &IoT Security, Smart Home Solutions, and more. So, if you plan to set up your Las Vegas trade show displays Las Vegas at this event, then keep reading.
Are you ready for your ISC West Trade show?
If you’ve spent a lot of effort on renting floor space, planning and designing a trade show booth Las Vegas, printing marketing literature, booking flights, hotels , and packaging and shipping your display products, that’s your sign that you’re ready to go.
What about your booth staff? Are they ready to deal with your potential clients?
The questions you must ask are
- Do they know your products and services well?
- Can they communicate effectively?
- Can they conduct product demos and training?
- Are they good negotiators?
- How well-versed are they in their presentation skills?
- Are they conscious of their body language?
- Do they speak a foreign language?
Let’s face it, your team must interact with booth visitors efficiently and quickly. The time for negotiation and interaction is less. Thus, one needs to be quick to garner potential leads. Here we will discuss five tips to train your staff for the ISC West 2023.
Groom your staff well
Visitors build an image of your company based on what they notice your staff members are doing (or not doing), their clothes, behavior, presentation skills, and body language. Well-trained staff on the trade show floor knows how to look and behave their best at all times – they are always prepared. They are humble and helpful even if the visitor isn’t their target audience.
Hook your visitors
Hooking your audience within a few seconds of entering the booth is most important. Make sure your staff is entertaining every visitor and making them feel welcome. Booth staff that is well-prepared with their language skills make eye contact and offer open-ended inquiries that immediately develop a connection.
Keep track of the timeline
Keeping proper track of the timeline in a trade show plays an integral role. A timeline dedicated to each consumer should be pre-decided as that will avoid unnecessary delays. Also, bring enough team members so everyone can take a break if necessary. Spending a full day at a booth might be exhausting, and you want your team members to be at their best.
Understand and respect your visitors’ time
Your staff should be aware of the visitors’ needs, pain points and how your product and services will help them. And this entire process needs to be done within a restricted time. Thus, you should communicate your message effectively to the point. To set your staff apart, they should exude a warm professionalism on the exhibition floor.
Keep a follow-up plan ready
Another part of booth staff training that needs to be addressed is lining up follow-up plans to handle leads. It is critical to specify which team members should contact specific prospects. This prevents numerous persons from reaching the same lead. You may segment prospects by geographic location, industry, or position in the sales funnel.
According to Exhibitor Magazine, just 26% of exhibitors provide staff training for all or most events. This is a major oversight since 80% of attendees at a trade show base their impression of your company on brief encounters with your team. Therefore having simple training sessions may put your organization ahead of the competition. So make sure you are training your staff well.
Exponents is a leading trade show booth building and designing company in Las Vegas. We provide turnkey trade show booth rental services that allow you to go from brainstorming ideas to the trade show floor effortlessly. Our creative team works hard to create trade show booth displays as unique as the company that uses them.
We take the hassle out of one-time displays and multi-city tours, so you can focus on making the most of your opportunity on the show floor.