The first impression is indeed the last one! At Cosmoprof North America, you’ll be interacting with your future clients for the first time. Thus it is imperative to make an excellent first impression. Hence, a well-designed trade show display rental Las Vegas will effortlessly help you achieve that impactful first impression.
Nearly 40000 visitors and 1415 exhibitors are expected to gather under one roof for this 2-day event at Las Vegas Convention Center (LVCC). Attendees have limited time on the trade show floor to decide where to spend their precious time. It would be best if you design a stellar booth to attract their attention in the hustle and bustle of over a thousand exhibitors.
We understand that it is challenging to design an engaging trade show booth display. However, it is not as difficult as it seems. We have compiled a few do-able ideas that make your booth at Cosmoprof North America 2023 trade show go places!
About Cosmoprof North America 2023
Cosmoprof North America is America’s biggest business-to-business (B2B) beauty trade show. Known for its dynamic growth and unique activities, the event gathers the beauty industry under one roof to network. As a major platform for emerging beauty companies, it provides advanced technology, product improvements, and new production, packaging, and distribution methods. So, consider this trade show if you plan to enhance your company’s visibility in the beauty industry. Also, ensure you are fully prepared with your trade show booth rental Las Vegas to exhibit at this prestigious event.
Practical tips to design a brilliant booth for Cosmoprof North America 2023
Play with colors
Amidst a lot of competitors, color is essential in making your trade show display Las Vegas stand out. Because the color of your display is the first thing visitors notice, it becomes critical for capturing their attention and making a good first impression.
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- Choose the layout that makes your rental display look welcoming.
- Try to use the hues of your logo rather than bright and dark colors.
- Pick graphics that will highlight the text and images incorporated in your trade show booth Las Vegas.
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Use visually appealing lights
Exhibit halls typically feature overhead lighting that is WAYYYY too bright! As a result, the whole appeal loses touch. Consider lighting that will impart a theatrical experience to your booth.
Have you ever sat in on a live television show? You sit in the dark behind the cameras, and suddenly WHAM! The stage lights turn on, and the whole focus shifts to the center of the stage. It shows how powerful lights can be. You can do the same with your booth. The idea is not to perform theatrics, but to gain attention. And, in the right way with effective lighting.
We’ve seen companies place light poles around the exhibit’s perimeter and blast light into the booth. This results in a visually appealing speed bump.
Include motion to grab attention
Using motion in your trade show display Las Vegas is a tried and tested approach to capturing attention. Most trade show booths Las Vegas are motionless. Thus, any movement that disrupts the usual visual pattern along the aisle will draw the attendee’s gaze. We’ve seen creative exhibitors use a variety of tactics to attract attendees’ attention:
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- Using a video wall to play videos of your products
- A rolling conveyor line loaded with your offerings or marketing material
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Be mindful about the sound or music
Sound is a common and often overused method for capturing visitors’ attention. Exhibitors that use sounds in the form of music, recordings of presentations, or even live presentations to generate more footfalls.
Loud noises or blasting music can turn anyone’s head, but you can get more than you bargained for. So, avoid having loud sounds as it can distract and disturb exhibitors on each side, across the aisle, and even behind your booth.
Most shows have good rules and restrictions. It falls under the ‘Good Neighbor Rule’, as it is called in the industry. If your booth sound is disturbing your neighboring booths or makes it impossible for them to hold a conversation, they can report violations to show management.
About Exponents-Las Vegas
Exponents is a trusted trade show booth building and designing company in Las Vegas. Over 4 decades, we have served thousands of companies with our trade show booth rental services. Our team of experts provide you with a stress-free trade show experience.
Need a booth for Cosmoprof North America 2023? Connect with us now!