Storytelling is how advertisers persuade customers to invest their attention, time, and purchasing power. A relatable story is memorable for customers and lets them remember facts and features about your brand long after the show. Your brand story also informs your trade show booth design; without it, your brand will look bland, and visitors won’t be able to distinguish it from competitors.
Apple is a good example brand story being used to get the number one position in the mind of customers. Despite its competitors such as Asus, Dell, and Lenovo having similar market shares and building products of the same quality, Apple is considered unique and a trendsetter because they captured the story archetype of being an innovator as their own.
So, let’s get this straight, your brand story must be something people care about; if the brand story has nothing to do with them, they won’t pay attention. With you sharing a market with competitors, your customers will choose to buy based on the history, belief, and vision that created your product. Stories are easy to come up with, but finding the right one that resonates with your target audience is difficult.
For that, you need to figure out why your product exists and which niche it caters to; once you have figured that out, you will have a good idea of connecting your brand story to your trade show booth rental in Las Vegas. Also, your staff needs to be on board with your brand story, as they will be the ones to push it after visitors have entered your booth.
If your staff is not informed and made aware of how the booth design contributes to your brand story. In that case, they will lose a valuable visual aid that they can use to convert that visitor to a potential customer.
With that said, here are our top three tips on how you can tell your brand story with your trade show booth rental for Las Vegas.
Pictures transport messages better than text. They are recognizable from a distance and don’t require reading glasses. But you can’t just put images on your trade show display in Las Vegas and call it a day. To use any image, first, you must know what emotion or value you are trying to recreate with it. For example, if you are a travel agency that specializes in travel packages for South Asia, and you know that your audience is American between the ages of 25 to 40, then you will use images that show appeal to their need for adventure and culture.
Storytelling through displays
Have you been to a museum or art gallery? You will notice that objects are displayed in chronological order. These displays often contain label cards discussing the object’s story and significance. They start with why ‘why did we persevere this object’? Then it moves to the how ‘how we are persevering it for future generations to study and the what ‘what do you gain by knowing about it? You can apply the same ‘Why, How, and What’ approach for your trade show booth rental in Las Vegas. This makes it easier for prospects to understand where your brand fits in.
Use the five senses
You can convey your brand’s story beyond images with eye-catching trade show exhibits in Las Vegas. You can immerse their senses with the right design choices. Music induces specific moods, so you can choose to augment your brand story with the right music. Aromas also arouse feelings and memories and alter moods. If you are a bakery, you can use a vanilla essence diffuse to create the impression of baked goods being freshly prepared. For touch, carpets, wooden paneling, and unique flooring relevant to your brand story help visitors associate the texture or material with your brand.