If you ask fifty people about visiting Las Vegas, you’ll probably receive fifty different reasons why it’s a fanciful place. Okay, a few cynics may be put off by the prospect of visiting Sin City, but the point is this: Las Vegas has something to appeal to practically everyone, and you’re likely to leave with some fantastic memories. Whether you’re travelling alone, with a group of friends or family, on a business vacation, or on the run from the cops, Las Vegas is a fantastic destination to visit.
Being the prominent city for fun it’s also huge trade show hub in the USA. There are entire companies based only on the economics of staging trade shows displays in Las Vegas. That should demonstrate how successful this sector can be, even if just one show is held each year. However, in order to produce money, you must implement the proper business plan and ensure that all possible profit streams are maximised. The following are some of the ways of how trade shows make money in LAS Vegas in 2023
Participation Fee
This is the fee you charge the general public to attend the event. Before settling on an entry charge, there are various factors to consider. To avoid losing participants due to overcharging, factors such as competitiveness, estimated attendance, and perceived value should be monitored.
Exhibition Fee
Exhibitors pay a fee to showcase or advertise their product or services at a trade show. The majority of trade shows feature a tiered price structure based on booth location on the floor. The greater the rent for a prominent position, the higher the charge for renting that area. Vendors must pay for booth modifications such as trade show displays, extra tables, power access, and audio/visual equipment in addition to trade show displays rental costs. Show management usually mark up these modifications in order to generate more income.
Sponsorship
Contracting sponsorships for your might be the difference between a profit and a loss at the conclusion of the event. Most sponsorship options include signage placement around the event, premium trade show displays, and the chance for sponsors to interact with guests via complimentary samples or intercom communications. The key to securing profitable sponsorship arrangements is to ensure that the business receives exclusive exposure that cannot be obtained via other forms of advertising.
Income Shares
With a revenue share, merchants offer the show management a part of their sales in exchange for low or no contractual costs. This is evident in the concert business, where T-shirt merchants are allowed to set up in and around the arena in return for a 25% sales fee. By collaborating with concession providers or adding a celebrity signing station, you may include this into a trade show displays business plan.
Exponents is the top trade show booth builder & Designer in the United States, with an incredible diversity of designs and concepts to give. Over the years, we have serviced a diverse spectrum of audiences and provided the best trade show displays and trade show displays rental that provide results. Check out our website or give us a call, and we can assist you with everything from shipping to storage and booth upkeep.
