Participating in trade shows involves a ton lot of work. From deciding upon the ideal trade fair to participate in, the size of the booth, rightful allocation of booth members, product or service on display, and to finally deciding upon to buy or rent an exhibition stand. And all of this together and more make up for the successful execution of the exhibiting process.
But is participating in a trade show such a cakewalk? While most of the above pointers can be acted upon quickly, the real dilemma arises when the exhibitor needs to choose whether to rent or buy an exhibition stand?
And to make this process a little easier for you, here are a few pointers that one must weigh cautiously before deciding to rent or buy an exhibition stand:
Advantages of Renting an exhibition stand
The best part about mobile exhibition stand rental is, they are accompanied by full-service packages. Starting from booth design, consultation, installation, and dismantling, all of it is taken care of by the booth rental provider. So while you focus solely on sales, customer acquisition and interaction, etc. we take complete responsibility for the smooth functioning of the show
Buying an exhibition stand involves a huge amount of money. If you are someone who doesn’t participate in exhibitions often or are a new entrant in the exhibition fraternity and are out and about testing the waters, we recommend trade show booth rental Las Vegas over buying as a budget-friendly option.
If you deal in a business that is constantly growing or evolving or you are always adding new products or product lines to your offerings, we suggest you rent an exhibition stand. Renting the stand gives you an option to experiment with ideas, size, display, etc. and you are not limited to using the same booth over and over again.
Storage and maintenance
Buying an exhibition stand comes with its own set of advantages and disadvantages. Looking out for storage post-show completion is one of the many problems that tag along when you buy an exhibition stand. Which is later accompanied by hefty storage fees and continuous repairs and maintenance.
Advantages of Buying an exhibition stand
Buying an exhibition stand is a complete win-win situation when you want to help recall brand presence. When you buy a booth and the same set is used for shows all around, then your audience tends to remember you well, which in turn helps recollect brand memories and establish brand presence amongst many at the fairground.
Cost-effective in the longer run
Unlike the mobile exhibition stand rentals, buying an exhibition stand is indeed beneficial in the long run. If you often participate in exhibitions or do more than 6 to 8 shows a year, then buying would be a more feasible option than renting.
One booth multiple displays
The best part about buying an exhibition stand is, you can do more than you imagine. You could play with the sizes, look and feel, change the graphics- as and when required and customize it to the core, without any question asked. Make the most out of your exhibition stand with Exponents-Las Vegas!
Now that you are quite aware of the many benefits and shortcomings of both the mobile exhibition stand rental, and buying an exhibition stand option, you can now decide what suits your business the best. We at Exponents deal with both rental booths and buying as an option. Choose from our wide variety of pre-build booths or customize your exhibition booth to the core and make a lasting impression at the show!