Mark your calendar beforehand as you gear up for the most exciting show coming January! The Shot Show 2023, is scheduled to commence from January 17-20, 2023 at the Sands Expo Convention Center, Las Vegas. If you are a business house from the same or allied industry, get set ready with trade show booth rentals in Las Vegas that will elevate your business amongst the audience.
To be attended by over 2000 exhibitors, the show is deemed as the best in the shooting, hunting and firearm industry. Bringing together the best minds from the industry, the show will consist of commercial buyers and sellers of military, law enforcement and tactical products and services too. This extravagant four-day shooting show will garner you the right audience to share your products directly with.
All gathered under one roof, the show will open its gates, and enable smooth conversation with other law enforcement agencies, educational speakers, and many more. Designed to give exhibitors the time to showcase products, build connections, ask questions and share experiences, the show is a must attend event.
While you enjoy being a part of the latest innovation, you can keep a close tab on competitors’ activities, understand customer needs and network with leading manufacturers and potential buyers. To make a grand entry at the event, consider hiring a good booth building company that will assist you with trade show booth design in Las Vegas, that will heighten your offering, along with providing ample space for seamless interaction!
Now that we are all aware about the show and its offering, let’s discuss a few tips to help you prepare well for the Shot Show. The below stated tips, are tried and tested and are sure to fetch you a memorable trade show experience:
Do your research
While trade shows are a great place to have fun and network, doing your research well in advance helps advance, helps reduce the chances of mishaps. While you book your trade show booth rental in Las Vegas, look out for builders that are in business over the years and are doing well in the marketplace. Saving a few bucks here and there will cost you a fortune when your trade show booth design in Las Vegas will not turn out the way you wanted it to be. Save yourself the trouble and look for trustworthy builders that promise to deliver the best!
Promote your booth
Promotion is essential if you want to hit the right cord with your audience. Imagine investing in a trade show booth rental Las Vegas for the Shot Show and your audience is unaware of its presence? What a waste! Promote the booth to your audience well in advance, while highlighting booth numbers and position. So when they are at the trade show, they know where to find you. For promotions, you can reach out to social media influencers, loop in for pay per click, send broadcast emailers and text messages too.
Invite your existing customers and potential buyers
When you are launching a new product at a trade show, existing customers would be eager to know what more you can offer. It will give them an incentive to stay connected and make repeat purchases.
Besides, reading a testimonial on your website vis-a-vis meeting your existing customer in person, speaks volumes about your business offering. When the prospects meet your existing customers and see how happy they are with your products, they might be enticed to buy from you. When new shall meet the old, discussion will follow, giving potential buyers a great insight about your business offerings and their customer experience.
Carefully select your return favours
Your return favours or gifts are not just mere handout items. They are your marketing collateral beyond the walls of your display. Carefully select your return favours and keep in mind their usage. Look for options like a lunch bag, water bottle, coffee mugs, or even t-shirts. The whole idea of returning favour to the customer is to create a sub conscious impact within their mind. These giveaways will be cherished and retained. They will not be discarded as soon as they leave the premises.
Consider the size of the item too. The size of the item is proportional to the size of your logo imprinted or contact details. Also, while small items tend to be lost, a midsized item is usually carried back and forth without a hassle.
We at Exponents are veterans in the industry and have been in service for the past forty years. Our glorious years in the industry have made us a household name and we have worked with brands in Las Vegas and beyond. We understand that you want to put the best foot forward at the Shot Show, and we are here to help you do that with an excellent trade show booth rental in Las Vegas.