Trade shows aren’t about just preparing for the one-day event. It would be best if you plan your show months before. Content is an integral part of any promotional event. Building a content strategy to deliver your message to your audience is essential. You must develop content informing your audience about your participation in a trade show.
Who is your target audience? how will you reach them? What kind of content do they consume? How will you attract them to your booth?
If you don’t have the answer to these questions, then this blog is for you.
In this blog, we’ll share a solid content strategy that can help you to increase your visitors at your next trade show. From high-quality videos to event presentations, we have covered all.
Strategy for Pre-Show Content
Spreading your participation news out in the media can help your audience visit your booth.
The trade show organizers will advertise their event, and so should you. You must promote your participation at the trade show through social media, newspaper, television, or radio. It is essential to use these platforms wisely to reach your target audience.
Don’t forget to include hashtags (#) related to the show in your social media post. This strategy allows the audience to identify your content and recognize that you posted about the event.
Social media updates might remind your audience not to miss your exhibit more frequently as the event date approaches. Include your booth number and any unique times, activities, or demos that may take place during the trade show.
You might be astonished that your social media posts result in a few additional appointments! After all, that’s the end goal.
Create Content While Attending a Trade Show Event
When the big day arrives, and your staff is on the show floor, it’s not the time to neglect your content strategy and social platforms. Make sure you constantly post about the show on your social media handle. You can post about the keynote speeches, live product demos, and round tables; all these postings can help your target audience engage.
Often, many people desire they could attend an event but are unable to do so. Many of these people will participate socially and follow the event and updates from the event from their desks!
Your brand can own the show by reporting back to and connecting with people who couldn’t make it to the trade show!
In addition to providing text-based information from the presentation, photographs and videos make excellent social media uploads to platforms such as Facebook, Twitter, YouTube, and Instagram. By using social media, you have a perfect chance to connect with your audience both online and offline.
Be sure to inform visitors to your booth about the information you’re posting and the social networks you engage with. For a better engagement, consider giving your attendee some gifts or organizing a contest to make your visitors follow you on your social media platforms.
Continue the Show After the Event
Following the event, it might be beneficial to publish some valuable content for your website, blog, and social channels that include event summaries, show roundups, and comments from learning sessions. Update your social media platforms and official websites with event pictures, videos, and other important information.
In addition to publishing to your blog and social media following the event, please use the email addresses obtained during the event and include them in post-event email blasts. Follow-up emails are another area of contact that you should not overlook.
While working on your trade show content strategy, make sure you are also working on your trade show booth.
Exponents is a trusted exhibit company in Las Vegas. We offer turnkey trade show booth rental services anywhere in Las Vegas.
Our local presence enables us to provide quick and quality service anywhere in Las Vegas. So give us a call and get a free consultation from our experts.
