Having the correct trade show displays Las Vegas can add a lot of punch to your presentation. It will get you a lot of brand visibility. Thus creating substantial value for your products and generating a good amount of business leads.
When you are exhibiting at the Mandalay Bay Convention Center for the PPAI Expo, you will be exhibiting alongside the most prominent global companies. Factors like good marketing strategies, your booth design, and effective communication will ensure that your business gets the attention it deserves from your target audience. This blog will explain five tried and tested tips to get the best results from the PPAI Expo.
About PPAI Expo
Reach professionals in the incentives sector at the PPAI Expo 2023. Recently this trade show was regarded as one of the top 50 shows by Trade show Executive Magazine. It is scheduled from January 9th to January 12th, 2023. The PPAI Expo will allow you to attract new clients, reconnect with old ones, and showcase your products. This year, the trade show will have a special product screening area where exhibitors can launch new products and services. The PPAI Expo will host more than 20,000 attendees and 1,200+ top exhibitors. So, book your trade show booth Las Vegas today to grab your opportunity at the show!
Tips to enhance your exhibiting experience at the PPAI Expo
Pre-planning and marketing
It is ideal to start preparing for the PPAI Expo in advance. You can begin the process of pre-planning by drafting a proper budget. There are essential factors to remember while you make a budget, like renting the trade show space and booth, logistics, travel expenses, and other incidental costs. Once you decide to exhibit at the PPAI Expo, the next task is to do significant promotion about your Las Vegas exhibit rental. Notify your existing and potential clients by emails or social media communications. Inform them about your booth number at the PPAI Expo 2023 to locate you easily.
Let your Booth’s Look Speak for You
Buyers are attracted to good-looking booths. Use bright colors and fonts and put effort into your trade show display design at the PPAI Expo. It will make all the difference. Attendees would stop to have a look instead of just walking by. Use clear signs and optimum lighting to make your message clear and easily visible for your audience. In addition to having an eye-catching design, your trade show booth should be relatable for your target audiences. Some people like reading materials, flyers, and pamphlets and other attendees would like to see a video demo on an HD screen or tablet. Thus, how well you can communicate your offerings or solutions through your booth will decide your rate of success at the PPAI.
Capture the attention of your target audience by having giveaways during the PPAI Expo 2023. A thoughtfully planned giveaway will engage your customers, drive sales, and fetch you business prospects. The great benefit of giveaways is that they provide an opportunity to collect contact details. Ask people to throw their business cards into the hat or fill out a form with their email addresses and names, consenting to receive your newsletters.
Use Social Media to Attract Attendees
It would be great if you had a social media marketing plan for PPAI Expo 2023. One of the ways you can use social media for this event is to engage with people who have checked in at the venue or mentioned the PPAI Expo on social media. Invite them to your booth and give them a special incentive through social channels. Post the show, create relevant social media posts for your audience to relive the snapshot of the PPAI Expo. That way, you can also inform your audience about your achievements, announcements, and contributions to the show. You can also create a significant impression on your audience’s mind by recapping new product debuts, demonstrations, or keynote talks.
Follow up with contacts and leads to keep the conversation going. You or your sales team members can send a personalized follow-up email for most leads. Ensure the correspondence happens no later than a week following the PPAI Expo 2023. All the efforts put into your trade show display in Las Vegas will fail if you do not follow up on time.
Create an Engaging Booth with Exponents-Las Vegas!
If you plan to showcase your products or services at the PPAI Expo 2023, choose Exponents for creating eye-catching trade show booths Las Vegas. At Exponents, we have an experienced team of designers who can help you craft an eye-catching trade show display in Las Vegas. With a tailored trade show display experience, you can be sure that every visitor to your booth has an excellent experience that puts your brand in the best light.