So, you’ve decided to get a customized trade show display for your trade show in Las Vegas. Though custom booths are massively expensive, you get the benefit of designing them however you want. As a booth builder, we have over 40 years of experience and built over 1000+ award-winning booth designs for our clients.
So, we understand what makes a custom booth design stand out. To make it convenient for you, we have compiled some of our top design tips to help you bring your vision into reality for your trade show display Las Vegas and provide you with prospect business leads.
Implement purposeful placement
It is important to focus on the appearance of your trade show display Las Vegas. Because if your booth doesn’t appeal to your visitors, generating qualified leads becomes hard. Ensure that you aesthetically align your visual elements, such as banners, signs, product shelves, or counters. Remember, less is more. Even if you have a large booth, don’t treat it like a retail store. Have products or branding that align with your trade show objective or theme. By placing less in the form of products, graphics, copy, or photos, you can improve your booth’s visibility to attendees.
Use your own lighting
Depending on show organizers for lighting isn’t helpful if you want your booth to stand out from the competition. You should have a lighting setup created at your trade show booth, letting you set the atmosphere you want to create inside your booth.
Want visitors to look at your sign before they even spot your booth? Spotlights or a backlit setup can help you do that. Colored LED lights are also quite helpful in creating a theme-based ambiance for your booth. If you conduct a presentation, white LED lights will keep your audience’s energy up.
Play with your graphics
Even though your trade show booth graphics depend on your product design theme, there is still room for creativity. You can use thematic photographs of your company to create a story that draws visitors.
Experiment with complementary colors for your signs, banners, or wall graphics. Complimentary colors are colors that put a spotlight on your leading product. For example, IKEA uses yellow to spotlight its blue IKEA logo.
You don’t have to redesign your logo to achieve the same. Still, your bylines, graphical background, or visual indicators can be in a color that compliments your primary product colors and make your trade show display rental Las Vegas more attractive.
You get to choose the flooring for your custom trade show booth Las Vegas. You might be wondering, so what’s the big deal about that? Well, it is part of the brand experience. Visit any reputed showroom, and you’ll notice that their flooring is part of their product experience.
Apple showrooms have a sleek marble look to their floor to invoke class and prestige. On the other hand, the floor at Starbucks is almost always wooden to create a feeling of going back to simpler times. Both these products have their individual characteristics that are different from one another.
Does your company define quality and precision? Then use laminate flooring. Not only does it look sleek, but also you can choose colors that complement your lighting and graphics. Carpets are also great if you want to add that tactile element of comfort to your booth design.
Experiment with different materials
You are not limited to vinyl, fabrics, or plastic moldings. You can use different materials for paneling or molding your trade show booth rental for Las Vegas. Are into manufacturing steel or other metals, then chrome paneling can be a good choice for your booth design. Another example would be that a company that is into fertilizers can make itself stand out by using vertical farming to decorate its exhibition walls.
Ceramics, steel, wood, or foam can be used for your booth design. If you are putting money into a custom booth, consider how you can differentiate your design from competitors using the right materials.