Whether you are a first time exhibitor or have been doing it for years, you might still be facing several challenges when participating in a trade show. A lot of times, businesses buy trade show exhibits in Las Vegas without having a solid plan to maximize their own potential.
But your chances of being one of those businesses are less as when you have a reliable partner. If you are participating in any of the upcoming trade shows in Las Vegas, you will find this post both interesting and valuable as we will discuss 10 tips to enhance your exhibiting experience.
Trade Show Tips Pre-Show
Know your goals
Before participating in a trade show, you must define your marketing goals and plan strategically. If you are going to launch a new product or service, enhance your customers’ experience by interacting with them, get new sales leads, or widen your business network. Outlining your goals and plans will help you define the success of your trade show.
Pre-planning and marketing
It is ideal to start preparing for a show at least 4 to 6 months in advance.. You can begin the process of pre planning by drafting a proper budget. An extraordinary budget would give you the desired set up, but if you are running low on budget, you need to underline a plan to make your booth cost-effective. There are essential factors to remember while you make a budget, like renting the trade show space and booth, logistics, travel expenses, and other incidental costs.
Once you decide to exhibit at a trade show in Las Vegas,you will have to inform your target audience about your participation. Notify your existing and potential clients about the trade show you are participating in by sending emails or social media communication. Inform about your Las Vegas exhibit rental number so they can find you easily.
Decide whether you are buying or renting
Deciding whether to purchase a trade show booth in Las Vegas or renting one can be challenging. You can decide this based on your marketing goals and plans.
For instance, buying a trade show booth will not be a great idea if you are going to participate only once or twice a year. In such cases, opting for Las Vegas trade show booth rental would be wise and cost effective. If you must purchase a trade show booth, it is better to invest only when you are a regular exhibitor and will be reusing your booth for other marketing events or product promotions.
Prepare your team
You should take at least a week to educate your team about your marketing strategies and how they can be well-prepared for the demonstration at the show. Set up meetings to keep everyone on track. Through these conversations, you can establish the goals you want to set and the techniques they can use to achieve them. Make sure each team member has a particular role.
Trade Show Tips During the Show
Let your graphics speak for you!
You need to have a minimal yet engaging graphic display for your trade show exhibit in Las Vegas. Also, your marketing goals should match the graphics you design for your booth. Let your creativity do the talking. Use new technology to enhance customer engagement and experience. Try including interactive screens, or you can get a little creative and try a live wall instead of a traditional display wall or using a large object at a display instead of counters or some overhead hangings.
Trade shows are great platforms for big corporations and SMEs. It gives equal opportunity to every business participating in the trade show. Therefore, you must thoroughly research your competitors participating in the trade show. You can study their booth layout, product demonstrations, and communication strategy. This will enable you to understand the things they did or are doing that make the trade show successful.
People love giveaways and expect to score quite a bit of them at trade shows. Do not be shy about having giveaways or handing out your freebies with your company’s logo or color scheme. The more the attendees see your goods, the more eager they will be to find your booth and see what you are about. The last thing you would want from the trade show is your audience forgetting that you existed right after they left the place. Giveaways help with brand awareness, reputation, and lead generation. Therefore, giveaways become an important aspect of your trade show booth in Las Vegas.
Trade Show Tips After the show
Compiling your leads and evaluating success at the show are vital aspects. Consider a post-show survey to measure the in-booth activation. Also, remember to survey your team and customers to improve your next show. One of your other priorities should be to add all your new contacts to your system and assign each to the appropriate department or salesperson.
Follow up with contacts and leads to keep the conversation going. For most leads, you or your sales team members can simply send a personalized, follow-up email. Make sure the correspondence happens no later than a week following the event. All the efforts put into the trade show display in Las Vegas will go in vain if you do not follow up on time.
Social media marketing
Post the show, create relevant social media posts for your audience to relive the snapshot of the show. That way you can also inform your audience about your achievements, announcements and contributions to the show. You can also remind your followers why they attended the show by recapping new product debuts, demonstrations, or keynote talks. Continue to post valuable and educational content so your new leads can become customers.
Standing out at a trade show is not easy; it requires a lot of planning and hard work. The goal of any trade show should be to build a strong image for your organization. A productive trade show booth should meet new clients, generate sales leads, and allow you to engage with other industry leaders. It is a perfect marketing opportunity that can provide several benefits for opening new business channels.
A little extra time spent on planning and creating a thoughtful marketing strategy will help your trade show booth in Las Vegas be more memorable for your attendees. By the time you have completed reading this, we are sure you are packed with ideas and picked up a few inspirations from the mentioned tips to improve your trade show experience!