Las Vegas is the 25th-most populous city in the United States. With such a buzzing population and the most exquisite range of beach resorts, casinos, shopping, fine dining, entertainment, and nightlife, the city is a hot spot for business. Businesses choose the Las Vegas Strip for exhibiting because they get an all-in-one package. And hence, you will find several companies providing trade show exhibits in Las Vegas.
The Las Vegas Valley, as a whole, serves as the leading financial, commercial, entertainment, and cultural center for both exhibitors and attendees. The LVCVA’s (Las Vegas Convention and Visitors Authority) annual report paints a strong picture of the importance of trade shows and conventions in Las Vegas. Before the pandemic, over 6.5 million visitors attended trade fairs, with 82% of them being repeat visitors. And with things returning to normal, the city has become a great exhibitors hub. And hence, you’ll have many options when looking for Las Vegas trade show booth builders. And, you must carefully select the right one.
Participating in a trade show requires extensive planning. From choosing the right trade show exhibit design in Las Vegas to a well-thought engagement strategy and much more, all of these together make up for a successful show! So if you are looking for exhibit builders in Las Vegas, check that they provide booths for rent alongside a comprehensive package.
We find that exhibitors often approach trade show contractors without a solid plan. However, we suggest you take your time and use our booth finder tool to browse many trade show exhibit rentals for Las Vegas before finalizing one. This research helps the client to choose a trade show display that resembles their brand and messaging the closest!
But before we start with our 10 secrets for successful exhibiting, let us lay down the three things that will become the bedrock of your trade show participation.
With over four decades of experience in the industry, we’ve observed that exhibitors who fulfill the below-stated two critical principles are better able to:
- convert a client
- build a solid presence
- network with the finest
- spell out their brand image
Two principles for success every time you exhibit
Figuring out the Why, How & What
Marketing teams that have their ‘Why’s’ figured out are consistently successful at leveraging their company’s resources to get the result they want.
- Why are you choosing to exhibit in Las Vegas?
- Why do you think you will find your audience at a particular trade show in Las Vegas?
- Why do you think your business will grow by participating in trade fairs?
Answering your ‘Why’s’ will automatically lead to your ‘How’s.’
- How are we going to do this?
- How many people do we need?
- How many resources can we allocate to our exhibit project?
- How much should our budget be for this project?
And your ‘What’s’
- What should the design of our exhibit be?
- What will we offer our visitors?
- What trade show location in Las Vegas appeals to our sector?
- What trade fair exhibit rentals for Las Vegas will match our brand?
Choose a reliable booth contractor
One search online, and you will find plenty of booth builders in Las Vegas. But these fly-by-night contractors might not guarantee reliable quality or service. Some would even snowball you with promises not to be kept, be aware!
What you thought was a good bargain becomes a burden as hidden costs and overhead liabilities pop up.
So how do you find the right Las Vegas exhibit company?
Trade shows and conventions offer lucrative business, so taking a chance with a novice contractor should not be an option. Look for reliable and experienced Las Vegas trade show booth builders that will enable you to achieve your trade show goals without a hassle.
- A booth builder or an exhibit company with a local presence saves you transportation costs and any logistical headaches.
- Check out the reviews or testimonials from their previous clients.
- They should have a huge collection of trade show exhibit rentals for Las Vegas and other states in the USA.
- Ensure the booth builder provides clear and transparent pricing to avoid any last-minute disagreements.
- A final way to assess their credibility is to speak with their team and understand what kind of support they can provide you.
10 Secrets that Exhibitors Often Miss
Now that you understand the three principles, next, we give you 10 practical secrets based on these principles to help enhance your booth’s success.
Do a thorough pre-check
It would help if you arrived a bit early to check the surroundings of your Las Vegas trade show exhibit and ensure everything is in place and in working condition before it’s ready for the audience. You can also use this downtime to rehearse with your staff and check out competitors and their offerings. Arriving early enables you to limit any mishaps and chances of error.
Have an interactive booth design
Your brand’s messaging and objective should go hand in hand. Exploit all the senses! Have comforting textures, couches and carpets. Use eye-catching lighting with ear-pleasing music as visitors explore your tradeshow booth in Las Vegas.
Have a strategy in place to manage leads
Get effective software to capture all visitors’ contact details in your Las Vegas trade show exhibit. The last thing you want to do at an exhibit is waste time fumbling and filling in details. With the latest smartphones and scanners in place, it’s quite easy to capture data these days. Investing in these technologies sets you apart and gives your visitors a seamless experience.
List benefits not features
Your communication should revolve around the benefits that your customer will get and not a list of product features. Your product can have excellent features, but if the customer cannot see any value, they might not be inclined to purchase.
Have a checklist
Even surgeons rely on checklists during operations. So there is no shame in using checklists and reminders to keep track of each step. Having step-by-step checklists helps one stay on track and stops minor mistakes from snowballing into persistent inconveniences.
Let your contractor give you suggestions
Your chosen exhibit company in Las Vegas will provide design and build recommendations that fit your marketing goals the best. Consider their suggestions and make the best of their expertise.
Keep activities for engagement
While a good booth design attracts audiences, once they arrive, it’s the staff’s job to convert that visitor into a sale. Engagement activities such as games and discussions will help to break the ice and build rapport between booth staff and visitors.
Also, simply listening to a sales pitch can be boring; having interesting activities lined up to engage visitors once they arrive is a necessity.
Offer free samples
Most of the visitors coming to your exhibit booth in Las Vegas would be expecting some freebies and samples. Be creative when you use them. Handbags, food samples, stationery, toiletries, and more can make your brand look memorable.
Have a feedback system in place
You can’t grow unless you are aware of your mistakes. After every show, evaluate your metrics. Analyze the leads you get, your sales, booth footfall, debrief with your on-site staff, and get their point of view. Then you can course correct and improve your performance for the next show.
Don’t go overboard with technology
Technology helps to facilitate engagement, but remember not to complicate every aspect with technology. Don’t use a VR headset for visitors in your Las Vegas trade show exhibit when a touchscreen tablet can achieve the same results.
Finally, don’t forget to get creative and have fun. Most booth designers offer an extensive catalog of trade show exhibit rentals for Las Vegas, so take your time to browse through several booth ideas to find what inspires you and make it fit your brand.